Tips For A Successful Email Marketing Campaign

Digital Marketing is a creative strategy because there is a lot of content involved for on-page and off-page SEO. Email marketing is one of its key components and the only way of marketing where you are initiating a conversation with your prospect customer. Everything else is right there on internet, for the users to read and contact you back if they please. Email advertising is the only place where there is a scope of a one-on-one conversation with the users.

As simple as it sounds, there are certain things to be kept in mind while finalising an email marketing strategy for your email campaign.

Target right audience – You don’t want to be selling a comb to me if I am bald person. That’s how it works with your audience too. Sell the right thing to your customers, something that they need, or if you can convince them that they need. Your email campaign would be a success only if you are fulfilling what your users need because only then the readers would get back to you and that’s how leads are generated.

Personalize the email – don’t make it sound like it is an email that you sent the same email to almost the entire city. Include first name of recipient in the email, personalize it so when the users read the email, they feel connected and they feel you are really trying to talk just to them.

Keep it simple – simplicity can take you a long way. Including flashy graphics and videos won’t do as much good as a simple layout would. Keep the layout professional and promising since this would be the first time many users would learn about your existence in the industry.

Too much content is bad – you don’t want to put your readers to sleep with an essay long email content. It is always best practice to keep the content less but meaningful. You want to give out more information in fewer words. If there more to your story that you would like to tell include a read more link for users to read if they are interested. Also keep in mind that to ensure a great user-experience include a good responsive UI/UX design for the email. Creating a mobile responsive email layout would enable the email to appear nicely on any device the user is accessing his email on.

Call to action included – Always include a call to action link in your email that you are sending to your prospects. This would ensure user engagement, and would make it easier for you to convert the readers to your leads. In the end, the whole purpose of an email is not limited to just being read by the users, it’s beyond that too.

Great subject line – every good sale started with a great punch line. For a successful email campaign, it is the subject line. Keep the subject line simple, crisp, communicative and attractive – all at the same time. It should compel your users to actually make an effort to click on the subject, open your email and give it a good read.

Considering all these factors in your email campaign would take you a few steps closer to a successful email marketing campaign that would generate good number of leads for your business.

To know more visit at https://www.netsetsoftware.com/digital-marketing.html

15 Digital Marketing Tips For Successful Results

In simple words, anyone would define digital marketing as the practice of advertising about something using digital technology. The actual process is not as simple as its definition. It is like bringing users to a webpage, and convincing users to try the product without directly saying “you should try our product”. It is more of a strategy and less of a concept. It should be a well planned campaign execution if assured results are an expectation.

Listing down tips for online digital marketing strategies to ensure successful results and great campaign execution:

 1.      Own Domain always best – it is always a best practice to use own domain than using some third party domain hosting service and not getting a white labeled domain name.

2.       Use a private server – It won’t cost a fortune to own a virtual private server but the magnitude of benefits companies get out of it.

3.       Professionalism is the key – the company website should be kept simple and professional because that is what leaves an impression on the users about the company’s reliability and quality of work.

4.       Faster the better – even the impressive graphics and content do no better when the users have to wait for long for the webpage to load. The website should be optimized for speed, so the loading is fast irrespective of the device being used or data being used.

5.       SEO needs attention – a planned SEO expert strategy is the base of a successful marketing campaign. SEO is the catalyst that makes a website visible on search engines and drives traffic to the website. In the end, the whole idea of digital marketing is to be visible and be known, and making way to the top of search engine results which is only achievable by implementing a great SEO plan. Hiring a professional SEO agency is not a bad option.

6.       Invest on PPC – companies shouldn’t be afraid to use pay per click marketing approach. PPC brings in more customers and more business since businesses get advertised by the search itself.

7.       Presence on Social Media – Everyone is on Social media these days. This makes social media engagement with the users and followers a must to do. Nothing like social media to spread awareness about the product.

8.       Over-promotion does the damage – excess of everything is bad. It holds true with marketing and promotions as well. A strategic marketing technique is healthy for the business while over-promotion is unhealthy.   

9.       Be original with content – Duplicate content is more dangerous than less but original content. All the content on the webpage and off-page should be original or recreated.

10.   There is no limit to content quantity – the content cannot be quantified that so much is enough. There is an unlimited need for content to keep webpage updated and keeping brand visible online.

11.   Publish and promote – publishing alone doesn’t do as much as publish and promote does together. The content that is published should be promoted on different platforms to get more user base.

12.   Email Campaign – underrated hero – Emails even today convert better than any other mode of digital marketing strategy. It’s like personally talking to prospects and taking an initiative to simplify things for them.

13.   Responsive web for great response – more 85% of users access web on mobile. This makes mobile responsive website a must have so great user experience is ensured irrespective of device the user is using.

14.   Never overlook Mobile apps – Website alone isn't enough to keep users engaged. Companies should invest in android and iphone mobile application development so the companies reserve a real estate space on users’ mobile devices.

15.   No end to digital marketing – Digital marketing campaign is not a onetime thing. If companies feel it’s enough, there is possibly another company running a campaign regularly and eventually beat you in search engine rankings. Just like the famous rabbit and tortoise race.


To know more visit:
https://webdevelpomentdigitalmarketing.wordpress.com/2018/04/20/11-answers-you-must-seek-before-hiring-a-mobile-application-development-agency/.