“Voice Based Search” Rewriting The Future Of SEO

Voice based searches are surpassing the traditional typed searches and the fun part is, it is just the beginning of such an era. Saying OK Google, or Hey Siri or Hi Alexa and giving our command to our mobile devices is fascinating for many of us and we are getting habitual of using voice based commands with time passing. We all have asked Siri or Alexa to remind us to call someone, or give driving directions to some place, or wake us up at a certain time, and also thank them when they do that for us. It is not just little personal assistance, but these digital people in our devices are actually providing us any information we want from the web. And with every conversation we have with them, they learn and become more intelligent in understanding you and your natural language. People are becoming so used to of it that they are even using voice to text feature of mobile phones to write messages on texting apps like whatsapp etc.

When we dig into why voice searches are become so popular and much used, the reason that comes out is "Convenience". People feel it’s easier and quicker to speak than to type, just like people prefer to call than to text. In the early years of introduction of voice searches, voice to text mismatches were somehow annoying to the users but with time, voice input has achieved high accuracy and high intelligence. It is great to see how this evolving technology has made space in our daily lives and hence opening up whole new horizon of opportunities.

Most of the voice based searches are used to look for information on the web; it leaves us thinking how it will affect the Digital marketing strategies going forward. There is one more thing that adds to our curiosity, which is maximum voice searches happen on mobile phones compared to laptops and computers that will change the SEO techniques even further.

List below mentions certain points to consider when optimizing your content for voice input which would also make your website more user-friendly.

Natural language: language used in voice commands is more natural than giving text commands. Voice based keywords are more like natural conversation happening between 2 people. For example, when text search is done on Google, broken sentences are written, more like phrases – weather today and the same command on voice search becomes – how is the weather looking today? So when creating content for voice seo, writers should try using more natural keywords in the content.

Long Keywords: As mentioned above, long sentences or long keywords are used in voice based searches and this is why using long keywords in the content should be made best practice. Doing so would improve the organic SEO search rankings for websites optimized with such content.

Mobile optimization – a must: most voice searches are done on mobile devices. This means for better search rankings, the websites should be optimized to be viewed on mobile devices. By this we mean, the websites should work seamlessly on mobile devices with responsive web designs.

More optimized for user questions: By this it means, include “questions” in the keywords. While writing content, include answers to Who, Why, What, How and when questions that users may have while giving voice commands. This will also make your website more user friendly, more meaningful and more engaging with the customers.

If these things are kept in mind, the SEO search rankings of the websites would improve a lot for voice searches making businesses more visible and more reachable. Every new technology creates a ripple effect when trying to settle in to the existing one, but the ripples are for better and more advanced features.

To know more on Digital Marketing strategies, visit us at - https://www.netsetsoftware.com/digital-marketing.html 

Tips For A Successful Email Marketing Campaign

Digital Marketing is a creative strategy because there is a lot of content involved for on-page and off-page SEO. Email marketing is one of its key components and the only way of marketing where you are initiating a conversation with your prospect customer. Everything else is right there on internet, for the users to read and contact you back if they please. Email advertising is the only place where there is a scope of a one-on-one conversation with the users.

As simple as it sounds, there are certain things to be kept in mind while finalising an email marketing strategy for your email campaign.

Target right audience – You don’t want to be selling a comb to me if I am bald person. That’s how it works with your audience too. Sell the right thing to your customers, something that they need, or if you can convince them that they need. Your email campaign would be a success only if you are fulfilling what your users need because only then the readers would get back to you and that’s how leads are generated.

Personalize the email – don’t make it sound like it is an email that you sent the same email to almost the entire city. Include first name of recipient in the email, personalize it so when the users read the email, they feel connected and they feel you are really trying to talk just to them.

Keep it simple – simplicity can take you a long way. Including flashy graphics and videos won’t do as much good as a simple layout would. Keep the layout professional and promising since this would be the first time many users would learn about your existence in the industry.

Too much content is bad – you don’t want to put your readers to sleep with an essay long email content. It is always best practice to keep the content less but meaningful. You want to give out more information in fewer words. If there more to your story that you would like to tell include a read more link for users to read if they are interested. Also keep in mind that to ensure a great user-experience include a good responsive UI/UX design for the email. Creating a mobile responsive email layout would enable the email to appear nicely on any device the user is accessing his email on.

Call to action included – Always include a call to action link in your email that you are sending to your prospects. This would ensure user engagement, and would make it easier for you to convert the readers to your leads. In the end, the whole purpose of an email is not limited to just being read by the users, it’s beyond that too.

Great subject line – every good sale started with a great punch line. For a successful email campaign, it is the subject line. Keep the subject line simple, crisp, communicative and attractive – all at the same time. It should compel your users to actually make an effort to click on the subject, open your email and give it a good read.

Considering all these factors in your email campaign would take you a few steps closer to a successful email marketing campaign that would generate good number of leads for your business.

To know more visit at https://www.netsetsoftware.com/digital-marketing.html

15 Digital Marketing Tips For Successful Results

In simple words, anyone would define digital marketing as the practice of advertising about something using digital technology. The actual process is not as simple as its definition. It is like bringing users to a webpage, and convincing users to try the product without directly saying “you should try our product”. It is more of a strategy and less of a concept. It should be a well planned campaign execution if assured results are an expectation.

Listing down tips for online digital marketing strategies to ensure successful results and great campaign execution:

 1.      Own Domain always best – it is always a best practice to use own domain than using some third party domain hosting service and not getting a white labeled domain name.

2.       Use a private server – It won’t cost a fortune to own a virtual private server but the magnitude of benefits companies get out of it.

3.       Professionalism is the key – the company website should be kept simple and professional because that is what leaves an impression on the users about the company’s reliability and quality of work.

4.       Faster the better – even the impressive graphics and content do no better when the users have to wait for long for the webpage to load. The website should be optimized for speed, so the loading is fast irrespective of the device being used or data being used.

5.       SEO needs attention – a planned SEO expert strategy is the base of a successful marketing campaign. SEO is the catalyst that makes a website visible on search engines and drives traffic to the website. In the end, the whole idea of digital marketing is to be visible and be known, and making way to the top of search engine results which is only achievable by implementing a great SEO plan. Hiring a professional SEO agency is not a bad option.

6.       Invest on PPC – companies shouldn’t be afraid to use pay per click marketing approach. PPC brings in more customers and more business since businesses get advertised by the search itself.

7.       Presence on Social Media – Everyone is on Social media these days. This makes social media engagement with the users and followers a must to do. Nothing like social media to spread awareness about the product.

8.       Over-promotion does the damage – excess of everything is bad. It holds true with marketing and promotions as well. A strategic marketing technique is healthy for the business while over-promotion is unhealthy.   

9.       Be original with content – Duplicate content is more dangerous than less but original content. All the content on the webpage and off-page should be original or recreated.

10.   There is no limit to content quantity – the content cannot be quantified that so much is enough. There is an unlimited need for content to keep webpage updated and keeping brand visible online.

11.   Publish and promote – publishing alone doesn’t do as much as publish and promote does together. The content that is published should be promoted on different platforms to get more user base.

12.   Email Campaign – underrated hero – Emails even today convert better than any other mode of digital marketing strategy. It’s like personally talking to prospects and taking an initiative to simplify things for them.

13.   Responsive web for great response – more 85% of users access web on mobile. This makes mobile responsive website a must have so great user experience is ensured irrespective of device the user is using.

14.   Never overlook Mobile apps – Website alone isn't enough to keep users engaged. Companies should invest in android and iphone mobile application development so the companies reserve a real estate space on users’ mobile devices.

15.   No end to digital marketing – Digital marketing campaign is not a onetime thing. If companies feel it’s enough, there is possibly another company running a campaign regularly and eventually beat you in search engine rankings. Just like the famous rabbit and tortoise race.


To know more visit:
https://webdevelpomentdigitalmarketing.wordpress.com/2018/04/20/11-answers-you-must-seek-before-hiring-a-mobile-application-development-agency/.