Almost every business owner asks this question to their digital marketing agency when they mention web design as a part of digital marketing plan. Answer to this question is “it is extremely important”. This will throw light on how web design actually is the core of digital marketing. Every element of digital marketing drives users to the website of the business hence it becomes essential that the website design is optimized and user-friendly. The web design helps with Search Engine Optimization, Pay per click, Conversion Rate Optimization, branding.
Search Engine Optimization (SEO) – SEO Marketing is one of the biggest reasons businesses get their websites redesigned, because they are convinced that Web design and development would help in search engine ranking of the website. Google has many factors that count for a good ranking and businesses incorporate all those elements when redesign on web pages happens. This is what makes businesses make their way to the top of search engine rankings.
Pay Per Click (PPC) – Businesses invest in PPC campaigns to increase traffic on the website. But to assure the visitors stay on website and convert to customers the web design has to be promising and engaging so the users perform action on the website. The UI/UX of the website should be well designed and fast in responding to user actions if the goal is to receive high quality scores and lower CPC.
Conversion Rate Optimization (CRO) – the web design has to be such that anyone who visits the website should convert into customers. This can be achieved by conversion rate optimization via custom web design. The website should be secure and authorized so the users feel conformable making a transaction on the website. This is done by ensuring these critical things while developing or redesigning the website.
Constant Branding – the website is the face of the company and the brand. For anyone who has a vision for good website, it won’t take them a second to spot a bad website. For anyone who is not so tech savvy would be able to tell if the website is of a good quality or not. A negative experience on the website is harmful for the branding of the company. If required a custom web design should be done to assure a positive user experience which is healthy for the company’s brand name.
Although other elements of digital marketing are important like email marketing, blog marketing, on-page and off-page SEO, SMM, PPC, CRO etc, the webpage optimization and design is the base. Without a good website, all the incoming traffic to the website would not stay on website for long, which doesn’t solve the concern of getting no results after executing a digital marketing campaign.
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