“Voice Based Search” Rewriting The Future Of SEO

Voice based searches are surpassing the traditional typed searches and the fun part is, it is just the beginning of such an era. Saying OK Google, or Hey Siri or Hi Alexa and giving our command to our mobile devices is fascinating for many of us and we are getting habitual of using voice based commands with time passing. We all have asked Siri or Alexa to remind us to call someone, or give driving directions to some place, or wake us up at a certain time, and also thank them when they do that for us. It is not just little personal assistance, but these digital people in our devices are actually providing us any information we want from the web. And with every conversation we have with them, they learn and become more intelligent in understanding you and your natural language. People are becoming so used to of it that they are even using voice to text feature of mobile phones to write messages on texting apps like whatsapp etc.

When we dig into why voice searches are become so popular and much used, the reason that comes out is "Convenience". People feel it’s easier and quicker to speak than to type, just like people prefer to call than to text. In the early years of introduction of voice searches, voice to text mismatches were somehow annoying to the users but with time, voice input has achieved high accuracy and high intelligence. It is great to see how this evolving technology has made space in our daily lives and hence opening up whole new horizon of opportunities.

Most of the voice based searches are used to look for information on the web; it leaves us thinking how it will affect the Digital marketing strategies going forward. There is one more thing that adds to our curiosity, which is maximum voice searches happen on mobile phones compared to laptops and computers that will change the SEO techniques even further.

List below mentions certain points to consider when optimizing your content for voice input which would also make your website more user-friendly.

Natural language: language used in voice commands is more natural than giving text commands. Voice based keywords are more like natural conversation happening between 2 people. For example, when text search is done on Google, broken sentences are written, more like phrases – weather today and the same command on voice search becomes – how is the weather looking today? So when creating content for voice seo, writers should try using more natural keywords in the content.

Long Keywords: As mentioned above, long sentences or long keywords are used in voice based searches and this is why using long keywords in the content should be made best practice. Doing so would improve the organic SEO search rankings for websites optimized with such content.

Mobile optimization – a must: most voice searches are done on mobile devices. This means for better search rankings, the websites should be optimized to be viewed on mobile devices. By this we mean, the websites should work seamlessly on mobile devices with responsive web designs.

More optimized for user questions: By this it means, include “questions” in the keywords. While writing content, include answers to Who, Why, What, How and when questions that users may have while giving voice commands. This will also make your website more user friendly, more meaningful and more engaging with the customers.

If these things are kept in mind, the SEO search rankings of the websites would improve a lot for voice searches making businesses more visible and more reachable. Every new technology creates a ripple effect when trying to settle in to the existing one, but the ripples are for better and more advanced features.

To know more on Digital Marketing strategies, visit us at - https://www.netsetsoftware.com/digital-marketing.html 

How Important A Web Design Is To A Digital Marketing Strategy?

Almost every business owner asks this question to their digital marketing agency when they mention web design as a part of digital marketing plan. Answer to this question is “it is extremely important”. This will throw light on how web design actually is the core of digital marketing. Every element of digital marketing drives users to the website of the business hence it becomes essential that the website design is optimized and user-friendly. The web design helps with Search Engine Optimization, Pay per click, Conversion Rate Optimization, branding. 

Search Engine Optimization (SEO) – SEO Marketing is one of the biggest reasons businesses get their websites redesigned, because they are convinced that Web design and development would help in search engine ranking of the website. Google has many factors that count for a good ranking and businesses incorporate all those elements when redesign on web pages happens. This is what makes businesses make their way to the top of search engine rankings. 

Pay Per Click (PPC) – Businesses invest in PPC campaigns to increase traffic on the website. But to assure the visitors stay on website and convert to customers the web design has to be promising and engaging so the users perform action on the website. The UI/UX of the website should be well designed and fast in responding to user actions if the goal is to receive high quality scores and lower CPC.

Conversion Rate Optimization (CRO) – the web design has to be such that anyone who visits the website should convert into customers. This can be achieved by conversion rate optimization via custom web design. The website should be secure and authorized so the users feel conformable making a transaction on the website. This is done by ensuring these critical things while developing or redesigning the website. 

Constant Branding – the website is the face of the company and the brand. For anyone who has a vision for good website, it won’t take them a second to spot a bad website. For anyone who is not so tech savvy would be able to tell if the website is of a good quality or not. A negative experience on the website is harmful for the branding of the company. If required a custom web design should be done to assure a positive user experience which is healthy for the company’s brand name. 

Although other elements of digital marketing are important like email marketing, blog marketing, on-page and off-page SEO, SMM, PPC, CRO etc, the webpage optimization and design is the base. Without a good website, all the incoming traffic to the website would not stay on website for long, which doesn’t solve the concern of getting no results after executing a digital marketing campaign. 

To know more visit at https://webdevelpomentdigitalmarketing.wordpress.com/2018/04/25/8-questions-to-ask-from-your-digital-marketing-agency-before-making-a-decision/