“Voice Based Search” Rewriting The Future Of SEO

Voice based searches are surpassing the traditional typed searches and the fun part is, it is just the beginning of such an era. Saying OK Google, or Hey Siri or Hi Alexa and giving our command to our mobile devices is fascinating for many of us and we are getting habitual of using voice based commands with time passing. We all have asked Siri or Alexa to remind us to call someone, or give driving directions to some place, or wake us up at a certain time, and also thank them when they do that for us. It is not just little personal assistance, but these digital people in our devices are actually providing us any information we want from the web. And with every conversation we have with them, they learn and become more intelligent in understanding you and your natural language. People are becoming so used to of it that they are even using voice to text feature of mobile phones to write messages on texting apps like whatsapp etc.

When we dig into why voice searches are become so popular and much used, the reason that comes out is "Convenience". People feel it’s easier and quicker to speak than to type, just like people prefer to call than to text. In the early years of introduction of voice searches, voice to text mismatches were somehow annoying to the users but with time, voice input has achieved high accuracy and high intelligence. It is great to see how this evolving technology has made space in our daily lives and hence opening up whole new horizon of opportunities.

Most of the voice based searches are used to look for information on the web; it leaves us thinking how it will affect the Digital marketing strategies going forward. There is one more thing that adds to our curiosity, which is maximum voice searches happen on mobile phones compared to laptops and computers that will change the SEO techniques even further.

List below mentions certain points to consider when optimizing your content for voice input which would also make your website more user-friendly.

Natural language: language used in voice commands is more natural than giving text commands. Voice based keywords are more like natural conversation happening between 2 people. For example, when text search is done on Google, broken sentences are written, more like phrases – weather today and the same command on voice search becomes – how is the weather looking today? So when creating content for voice seo, writers should try using more natural keywords in the content.

Long Keywords: As mentioned above, long sentences or long keywords are used in voice based searches and this is why using long keywords in the content should be made best practice. Doing so would improve the organic SEO search rankings for websites optimized with such content.

Mobile optimization – a must: most voice searches are done on mobile devices. This means for better search rankings, the websites should be optimized to be viewed on mobile devices. By this we mean, the websites should work seamlessly on mobile devices with responsive web designs.

More optimized for user questions: By this it means, include “questions” in the keywords. While writing content, include answers to Who, Why, What, How and when questions that users may have while giving voice commands. This will also make your website more user friendly, more meaningful and more engaging with the customers.

If these things are kept in mind, the SEO search rankings of the websites would improve a lot for voice searches making businesses more visible and more reachable. Every new technology creates a ripple effect when trying to settle in to the existing one, but the ripples are for better and more advanced features.

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