Challenges in Ecommerce Addressed By Blockchain Development

With a tremendous growth in the ecommerce sector, more and more users are involving in online shopping and share every sensitive data on the internet while making a purchase. To name a few – Credit/Debit card details, billing addresses, personal information etc. The hackers can use this information and misuse as they please. Although, most of the ecommerce solutions are secure and encrypted, they aren’t fraud proof. The shortcomings in ecommerce include –

Frauds: The problem that rules the list is counterfeit products and transactions due to difficulty in regulating and selecting vendors and products or even when the connection is not secure. This damages the brand image.

Trust: There are users round the globe that make purchases and sales online every day. They do all they can to use trusted payment gateways for monetary transactions but there is always possibility of information leak and this can cost big to the consumer. If the businesses are using third party payment gateways, then businesses and consumers have to pay an extra charge for the secure transactions.

Slow Transactions: When doing funds transfers, or initiating a bank payment, it usually takes 2-3 business days for it to go through and which ultimately delays everything that depends on these transactions.

These simple to explain problems are actually a lot bigger than their explanation. But as they say every lock comes with a key, the key to solving these issues is Blockchain application development. Blockchain is detangling all the tangles that come in way of a secure and smooth transaction. Blockchain ensures –

Cheaper transactions: because of the “Smart Contracts” the complexity and cost of transactions over the internet between two parties has become very low. The smart contracts are actually software programs which execute contract agreement between sender and receiver.

Faster transactions: No more waiting for days for transaction approval and get things moving. All the information like shipping information, delivery information etc is all saved in the smart contracts. This information thus is made visible to respective vital data visible to others hence lowering the chances of any disputes, delays and disorganization of the transaction and hence results in speedy transaction process.

Transparent transactions: Blockchains contain the history of every transaction in it. Regardless of where the product is, how many times the product was repurchased, Blockchains store everything. This eliminates possibility of any fraud and keeps information of every transaction transparent for both parties.

With the features that it has, and value that it adds to the websites, custom ecommerce website development companies are integrating blockchain into their solutions for taking care of sensitive financial information of consumers and businesses.

To know more, visit at - https://medium.com/@priyakhanna2110/remember-the-time-when-mobile-apps-were-introduced-the-disrupt-it-created-in-the-it-industry-swept-6fc857a4456f

Chatbots Are The New Mobile Apps

 

Your favorite is everyone’s favorite too; yes we are talking about Chatbots. Everyone out there is tired of mobile apps since it has gone too monotonous, downloading from app store and try to explore on how to use it. Moreover the messenger apps are stealing away the time and attention of users from other apps. Which is why we say the new name of apps is Chatbots? The more people chat, more they get involved in the conversation and that’s what the core idea behind chatbots for business. Even the iphone and android application development companies are facing the heat that chatbots are creating. Following are the reasons we can testify what we said above.

Easy Installation of chatbots – Chatbots installation is as simple as searching for the bot on messaging app and start the conversation. This means, there is no installation for the users to do to access a Chatbot. Only installation required is at the Chatbot developer level for the users to access the Chatbot. On the other hand mobile apps installation and first time setup can be time consuming. 

Easy to distribute and share – Its difficult to are a mobile application with your friends. You tell them the name, they look for the app and chances are that if your friend is not using the same phone or OS as you are, they may never find the app in their respective app store. Chatbots for ecommerce are easy to share with friends. All that has to be done is share the Chatbot via a messaging app with your friends and boom; they have access to Chatbot too. No setting up the Chatbot, not hassle of downloading the app, nothing. They are ready to use instantly.

Good Apps are expensive to build – if you want to develop an app that has some fancy features, there is a good probability of it costing you a fortune. Chatbots development services are on the hand lot cheaper with more assurance of it being successful within consumers as compared to mobile apps. Your business can be available on messaging platforms with agents talking to your consumers without charging you any price for the service. They are your digital employees.

Consumers tired of apps – leave everyone, just think about how many apps you downloaded in the last week or last month? The answer is probably 1 or 2, or maybe none. You may have spoken to new people in the last week or month. Yes that explains why chatbots are catching all the hype. Chatbots are like speaking to someone new over messaging apps. Consumers are tired of mobile apps, downloading them and setting them up. They find chatbots convenient instead.

Bot development is faster – Mobile application development is a lengthy process. On the contrary, a Chatbot development company India may take bare minimum time to develop a Chatbot for your business, and have it up and running and costing you way less than you would invest in a mobile application development. 

 To know more please visit  at: https://www.netsetsoftware.com

6 Questions Before You Hire Chatbot Developers For Your Chatbot

Chatbots are taking over every consumer facing industry and this hype is getting the business owners think towards developing chatbots for their businesses for better user engagement and enhanced customer experience. But since this is a newer technology, most one of you business owners are having a hard time short listing Chatbot development agencies that would deliver as much as they are promising since all the agencies seem to make similar promises.

In all this chaos and to deal with this, we are listing down some question that you may ask your Chatbot development company and will help you decide that one company you would trust for your own Chatbot.

1. Can they share links to previous chatbots they have built?

This may sound a very simple question but the main proof of their work and reliability lies in the answer to this question. Any good Chatbot development company wouldn’t be reluctant in sharing such information because if they are good with their work, they would be happy to share samples of their previous work and even share contact information of their previous clients so you could hear about their work from their clients.

2. Do they have knowledge on writing bot conversations?

Chatbots are not like regular FAQ text or short sentences that can be written by anyone. Chatbots are much more than that. It’s an art of writing sentences in a way that each question links the users to the next part of the story. The idea is that the users should have a seamless conversation with the chatbots, sometimes not even realizing that they are not talking to a human. Chatbots are the fine line between giving too much information and not giving enough information.

3. Who will write content for chatbots?

This is one important question to ask to make you and the Chatbot developers be on the same page in terms of expectation to write content for the chatbots. The content to be displayed, the options on the chat screen, the question in natural language, etc. should be written in form of a connected and linked conversation. A good company providing Chatbot development services should do that for you and have you proofread to make sure the content is looking good.

4. What if Chatbot stops working?

This is very crucial because some agencies wash their hands off of you once they deploy your Chatbot. Or sometimes it is written in the agreement that there would be no support once chatbots are deployed. Chatbots need regular updating to the content and questions and a good company should provide your support after deployment for a nominal fee. 

5. Are they using any other services to create your Chatbot?

Just like wordpress for websites and there are “wordpress” for chat bots too. It is crucial to know if they are using such services or developing the entire Chatbot themselves. Answer to this question would clear out how much you should be actually paying for having Chatbot developed. Usually the ones that created from third party services would result in a compromised user experience and should not cost you much. The companies often do not tell you about using a third party service and charge you a big amount. You have to look for yourself and be aware of such agencies. 

6. Who is the owner of the Chatbot?

You and only you are the owner of your Chatbot. A good custom development company should proactively tell you about you having your Chatbot’s ownership.

There is a lot of competition in terms of Chatbot development services and there are many agencies trying to win your trust so you do business with them. The questions above would take you a step closer to your decision to hire Chatbot developers.

To know more, Visit - https://www.netsetsoftware.com/

“Voice Based Search” Rewriting The Future Of SEO

Voice based searches are surpassing the traditional typed searches and the fun part is, it is just the beginning of such an era. Saying OK Google, or Hey Siri or Hi Alexa and giving our command to our mobile devices is fascinating for many of us and we are getting habitual of using voice based commands with time passing. We all have asked Siri or Alexa to remind us to call someone, or give driving directions to some place, or wake us up at a certain time, and also thank them when they do that for us. It is not just little personal assistance, but these digital people in our devices are actually providing us any information we want from the web. And with every conversation we have with them, they learn and become more intelligent in understanding you and your natural language. People are becoming so used to of it that they are even using voice to text feature of mobile phones to write messages on texting apps like whatsapp etc.

When we dig into why voice searches are become so popular and much used, the reason that comes out is "Convenience". People feel it’s easier and quicker to speak than to type, just like people prefer to call than to text. In the early years of introduction of voice searches, voice to text mismatches were somehow annoying to the users but with time, voice input has achieved high accuracy and high intelligence. It is great to see how this evolving technology has made space in our daily lives and hence opening up whole new horizon of opportunities.

Most of the voice based searches are used to look for information on the web; it leaves us thinking how it will affect the Digital marketing strategies going forward. There is one more thing that adds to our curiosity, which is maximum voice searches happen on mobile phones compared to laptops and computers that will change the SEO techniques even further.

List below mentions certain points to consider when optimizing your content for voice input which would also make your website more user-friendly.

Natural language: language used in voice commands is more natural than giving text commands. Voice based keywords are more like natural conversation happening between 2 people. For example, when text search is done on Google, broken sentences are written, more like phrases – weather today and the same command on voice search becomes – how is the weather looking today? So when creating content for voice seo, writers should try using more natural keywords in the content.

Long Keywords: As mentioned above, long sentences or long keywords are used in voice based searches and this is why using long keywords in the content should be made best practice. Doing so would improve the organic SEO search rankings for websites optimized with such content.

Mobile optimization – a must: most voice searches are done on mobile devices. This means for better search rankings, the websites should be optimized to be viewed on mobile devices. By this we mean, the websites should work seamlessly on mobile devices with responsive web designs.

More optimized for user questions: By this it means, include “questions” in the keywords. While writing content, include answers to Who, Why, What, How and when questions that users may have while giving voice commands. This will also make your website more user friendly, more meaningful and more engaging with the customers.

If these things are kept in mind, the SEO search rankings of the websites would improve a lot for voice searches making businesses more visible and more reachable. Every new technology creates a ripple effect when trying to settle in to the existing one, but the ripples are for better and more advanced features.

To know more on Digital Marketing strategies, visit us at - https://www.netsetsoftware.com/digital-marketing.html 

Tips For A Successful Email Marketing Campaign

Digital Marketing is a creative strategy because there is a lot of content involved for on-page and off-page SEO. Email marketing is one of its key components and the only way of marketing where you are initiating a conversation with your prospect customer. Everything else is right there on internet, for the users to read and contact you back if they please. Email advertising is the only place where there is a scope of a one-on-one conversation with the users.

As simple as it sounds, there are certain things to be kept in mind while finalising an email marketing strategy for your email campaign.

Target right audience – You don’t want to be selling a comb to me if I am bald person. That’s how it works with your audience too. Sell the right thing to your customers, something that they need, or if you can convince them that they need. Your email campaign would be a success only if you are fulfilling what your users need because only then the readers would get back to you and that’s how leads are generated.

Personalize the email – don’t make it sound like it is an email that you sent the same email to almost the entire city. Include first name of recipient in the email, personalize it so when the users read the email, they feel connected and they feel you are really trying to talk just to them.

Keep it simple – simplicity can take you a long way. Including flashy graphics and videos won’t do as much good as a simple layout would. Keep the layout professional and promising since this would be the first time many users would learn about your existence in the industry.

Too much content is bad – you don’t want to put your readers to sleep with an essay long email content. It is always best practice to keep the content less but meaningful. You want to give out more information in fewer words. If there more to your story that you would like to tell include a read more link for users to read if they are interested. Also keep in mind that to ensure a great user-experience include a good responsive UI/UX design for the email. Creating a mobile responsive email layout would enable the email to appear nicely on any device the user is accessing his email on.

Call to action included – Always include a call to action link in your email that you are sending to your prospects. This would ensure user engagement, and would make it easier for you to convert the readers to your leads. In the end, the whole purpose of an email is not limited to just being read by the users, it’s beyond that too.

Great subject line – every good sale started with a great punch line. For a successful email campaign, it is the subject line. Keep the subject line simple, crisp, communicative and attractive – all at the same time. It should compel your users to actually make an effort to click on the subject, open your email and give it a good read.

Considering all these factors in your email campaign would take you a few steps closer to a successful email marketing campaign that would generate good number of leads for your business.

To know more visit at https://www.netsetsoftware.com/digital-marketing.html

How Important A Web Design Is To A Digital Marketing Strategy?

Almost every business owner asks this question to their digital marketing agency when they mention web design as a part of digital marketing plan. Answer to this question is “it is extremely important”. This will throw light on how web design actually is the core of digital marketing. Every element of digital marketing drives users to the website of the business hence it becomes essential that the website design is optimized and user-friendly. The web design helps with Search Engine Optimization, Pay per click, Conversion Rate Optimization, branding. 

Search Engine Optimization (SEO) – SEO Marketing is one of the biggest reasons businesses get their websites redesigned, because they are convinced that Web design and development would help in search engine ranking of the website. Google has many factors that count for a good ranking and businesses incorporate all those elements when redesign on web pages happens. This is what makes businesses make their way to the top of search engine rankings. 

Pay Per Click (PPC) – Businesses invest in PPC campaigns to increase traffic on the website. But to assure the visitors stay on website and convert to customers the web design has to be promising and engaging so the users perform action on the website. The UI/UX of the website should be well designed and fast in responding to user actions if the goal is to receive high quality scores and lower CPC.

Conversion Rate Optimization (CRO) – the web design has to be such that anyone who visits the website should convert into customers. This can be achieved by conversion rate optimization via custom web design. The website should be secure and authorized so the users feel conformable making a transaction on the website. This is done by ensuring these critical things while developing or redesigning the website. 

Constant Branding – the website is the face of the company and the brand. For anyone who has a vision for good website, it won’t take them a second to spot a bad website. For anyone who is not so tech savvy would be able to tell if the website is of a good quality or not. A negative experience on the website is harmful for the branding of the company. If required a custom web design should be done to assure a positive user experience which is healthy for the company’s brand name. 

Although other elements of digital marketing are important like email marketing, blog marketing, on-page and off-page SEO, SMM, PPC, CRO etc, the webpage optimization and design is the base. Without a good website, all the incoming traffic to the website would not stay on website for long, which doesn’t solve the concern of getting no results after executing a digital marketing campaign. 

To know more visit at https://webdevelpomentdigitalmarketing.wordpress.com/2018/04/25/8-questions-to-ask-from-your-digital-marketing-agency-before-making-a-decision/

15 Digital Marketing Tips For Successful Results

In simple words, anyone would define digital marketing as the practice of advertising about something using digital technology. The actual process is not as simple as its definition. It is like bringing users to a webpage, and convincing users to try the product without directly saying “you should try our product”. It is more of a strategy and less of a concept. It should be a well planned campaign execution if assured results are an expectation.

Listing down tips for online digital marketing strategies to ensure successful results and great campaign execution:

 1.      Own Domain always best – it is always a best practice to use own domain than using some third party domain hosting service and not getting a white labeled domain name.

2.       Use a private server – It won’t cost a fortune to own a virtual private server but the magnitude of benefits companies get out of it.

3.       Professionalism is the key – the company website should be kept simple and professional because that is what leaves an impression on the users about the company’s reliability and quality of work.

4.       Faster the better – even the impressive graphics and content do no better when the users have to wait for long for the webpage to load. The website should be optimized for speed, so the loading is fast irrespective of the device being used or data being used.

5.       SEO needs attention – a planned SEO expert strategy is the base of a successful marketing campaign. SEO is the catalyst that makes a website visible on search engines and drives traffic to the website. In the end, the whole idea of digital marketing is to be visible and be known, and making way to the top of search engine results which is only achievable by implementing a great SEO plan. Hiring a professional SEO agency is not a bad option.

6.       Invest on PPC – companies shouldn’t be afraid to use pay per click marketing approach. PPC brings in more customers and more business since businesses get advertised by the search itself.

7.       Presence on Social Media – Everyone is on Social media these days. This makes social media engagement with the users and followers a must to do. Nothing like social media to spread awareness about the product.

8.       Over-promotion does the damage – excess of everything is bad. It holds true with marketing and promotions as well. A strategic marketing technique is healthy for the business while over-promotion is unhealthy.   

9.       Be original with content – Duplicate content is more dangerous than less but original content. All the content on the webpage and off-page should be original or recreated.

10.   There is no limit to content quantity – the content cannot be quantified that so much is enough. There is an unlimited need for content to keep webpage updated and keeping brand visible online.

11.   Publish and promote – publishing alone doesn’t do as much as publish and promote does together. The content that is published should be promoted on different platforms to get more user base.

12.   Email Campaign – underrated hero – Emails even today convert better than any other mode of digital marketing strategy. It’s like personally talking to prospects and taking an initiative to simplify things for them.

13.   Responsive web for great response – more 85% of users access web on mobile. This makes mobile responsive website a must have so great user experience is ensured irrespective of device the user is using.

14.   Never overlook Mobile apps – Website alone isn't enough to keep users engaged. Companies should invest in android and iphone mobile application development so the companies reserve a real estate space on users’ mobile devices.

15.   No end to digital marketing – Digital marketing campaign is not a onetime thing. If companies feel it’s enough, there is possibly another company running a campaign regularly and eventually beat you in search engine rankings. Just like the famous rabbit and tortoise race.


To know more visit:
https://webdevelpomentdigitalmarketing.wordpress.com/2018/04/20/11-answers-you-must-seek-before-hiring-a-mobile-application-development-agency/.